Meet The Client:
Looking for your next great staycation? Sky 7 is the destination! Found in the scenic mountain beauty of Zaarour, Sky 7 offers an experience of luxury and comfort. We had the pleasure of working on this newly opening resort, handling everything from logo design to full brand development. Our goal was to create a brand that stands with the elegance and sophistication of a 5-star hotel, ensuring every guest feels pampered and indulged.
Brand Design:
For our branding project for Sky 7, our team shaped a unique identity rooted from the resort’s distinctive layout and location. The name “Sky 7” was inspired by the resort’s aerial view, which resembles the number seven, and sky showcases its elevated mountain location, offering serene, unobstructed views of the surrounding peaks.
Our brainstorming sessions led to the creation of the perfect slogan, “Savor Every Sunset,” capturing the essence of the guests’ experience at Sky 7. This slogan embodies the tranquility and beauty of the resort, promising a memorable stay characterized by breathtaking sunsets.
To convey the resort’s luxury and elegance, we selected a sophisticated color palette of black and gold. These colors symbolize prestige and exclusivity. We developed comprehensive brand guidelines, covering every detail from typography choices to logo variations, ensuring consistency and recognition across all platforms.
The branding started with designing the logo, which elegantly combines elements of the number seven and the letter S. We also designed a suite of collateral materials to enhance the guest experience and reinforce the brand. This included luxurious letterheads, agendas, toiletries, plush towels, distinctive door signs, and stylish coasters. Each item was carefully crafted to align with Sky 7’s brand ethos, ensuring that every touchpoint showcased our attention to details.
By integrating every aspect of Sky 7’s branding, from visual identity to guest experience touchpoints, we brought the resort’s vision to life, positioning it as a premier destination for those seeking luxury, tranquility, and unforgettable moments.