Sheepka – Brand Design and Development.

Meet The Client:

Our branding efforts for Sheepka, a cheese factory located in Bulgaria, are rooted in a design that combines the natural beauty of the Bulgarian mountains with quality cheese.

 The new branding is a celebration of Bulgarian culture and cheese-making excellence. With a special logo design and color palette, Sheepka is set to make a significant impact in the global market, carrying the pride of Bulgaria to cheese lovers everywhere.

Logo Design: The logo for Sheepka draws inspiration from the Bulgarian landscape and the silhouette of cheese. By integrating these elements, we created a visual representation that is both meaningful and memorable. The mountains symbolize the authenticity and purity of the origin, while the cheese silhouette emphasizes the product itself.

Color Palette: The chosen colors, blue and orange, are not only visually striking but also carry significant connotations. The blue represents freshness and cleanliness, reinforcing the idea of high-quality, hygienic production standards. The orange signifies distinctiveness and quality, highlighting Sheepka’s unique and premium cheese offerings. This high-contrast combination ensures the logo stands out and leaves an impression.

Slogan: The slogan, “From Bulgaria to the World,” embodies Sheepka’s ambition to bring Bulgarian cheese to a global audience. It reflects the journey of the cheese from its roots in Bulgaria to becoming a staple on tables around the world. This slogan reinforces the brand’s commitment to sharing the rich flavors and traditions of Bulgarian cheese with international consumers. 

We adjusted the branding to encompass all food items sizes and diversities, and to ensure cohesion with Sheepka’s corporate identity, from letterheads to business cards.