PocketPizza isn’t your typical pizzeria—it’s a bold, street-smart concept built around one simple idea: pizza that fits in your hand but lives large in your head. We developed the brand from the ground up, starting with a strategic concept rooted in the unique rectangular shape of their signature dough. This single-serve, sandwich-style pizza became the heart of the brand—and the inspiration behind the name, the tone, and the design system.

From there, we rolled out a full identity package that captures PocketPizza’s bold attitude and playful edge. We created the logo, designed the packaging for every product size—from the signature pocket to the mega pizza—crafted the cups, burger boxes, delivery bags, and more. Even the wrapping paper got a personality boost. We coined the tagline “Small Pizza, Big Personality” to perfectly sum up the brand’s streetwise confidence.

Beyond the visuals, we designed the first-ever PocketPizza kiosk, translating the brand’s energy into a physical space that invites curiosity and commands attention. We wrapped the entire experience into a comprehensive brand book—fittingly titled The PocketBook—a guide to how the brand looks, sounds, and shows up in the world.

PocketPizza is fun, fast, and unforgettable—and every piece of the brand was built to make sure it stays that way.