Median – Rebranding.

At UPSCALE, we’re excited to unveil our rebranding for Median, a pioneering media, production, and communication company recognized for its competitive edge.
Our focus was on refreshing Median’s logo and company collaterals to reflect its dynamic and multifaceted operations that span globally. This rebranding not only modernized Median’s visual identity from yellow and orange to a dominant dark blue and burgundy, but it also aligned with its core mission: to strategize effectively and execute communication programs with precision.
The new logo incorporates the letter ‘M’ designed as a wavelength, symbolizing frequency. Accompanied by the tagline ‘News between the lines,’ emphasizing the company’s commitment to covering every bit and angle of the news, not just the headlines.
Designing the new company collaterals aimed to enhance Median’s institutional visibility and reinforce its reputation as a leader in producing high-quality content across various media platforms.

Median – Rebranding.

At UPSCALE, we’re excited to unveil our rebranding for Median, a pioneering media, production, and communication company recognized for its competitive edge.
Our focus was on refreshing Median’s logo and company collaterals to reflect its dynamic and multifaceted operations that span globally. This rebranding not only modernized Median’s visual identity from yellow and orange to a dominant dark blue and burgundy, but it also aligned with its core mission: to strategize effectively and execute communication programs with precision.
The new logo incorporates the letter ‘M’ designed as a wavelength, symbolizing frequency. Accompanied by the tagline ‘News between the lines,’ emphasizing the company’s commitment to covering every bit and angle of the news, not just the headlines.
Designing the new company collaterals aimed to enhance Median’s institutional visibility and reinforce its reputation as a leader in producing high-quality content across various media platforms.