Fadel 1927 – Rebranding.
Fadel, a renowned patisserie in Lebanon, is celebrating its upcoming 100th anniversary with a full rebranding. Our team designed a new logo that features the letter ‘F’, cleverly crafted to form four interconnected hearts. This design symbolizes the unity and love among the four children who now own the brand. In the rebranding process, we introduced a new color palette featuring brown and beige to emphasize classiness and sophistication, replacing the previously dominant pink to modernize and elevate the brand’s aesthetic.